Esther Koubi Prologue
Say hello
Portrait of Esther Koubi

Esther Koubi

Content & Organic Marketing SEO ยท social media ยท analytics

I'm available, let's talk!

I make brands findable, then I make people want to stay. Content, social and search, from Paris to Jerusalem.

Jerusalem area ยท English, French, Hebrew

In short

Social media & content

Managed the social media accounts of many client brands at a growth marketing agency.

Chapter 3 โ†’ SEO & analytics

On-page SEO for WordPress and Shopify sites, tracked in Google Analytics and Search Console.

Chapter 5 โ†’ E-commerce & paid social

Co-founded my own brand: Shopify store, email, Instagram and Meta Ads.

Chapter 4 โ†’
Download CVLinkedInContact me

01Background: education & UXParis ยท 2018 โ€“ 2023

croissant not included
PARJRS
ParisJerusalem
PassengerEsther Koubi
DepartureEEMI, Paris
ClassProduct & marketing
LuggageCuriosity, a laptop

It starts at EEMI, a school where product, marketing and front-end are taught in the same room. I never learned to see them as separate jobs.

After school I worked in UX design, on a retail app and on a quoting tool for insurance advisors. I kept one habit from those years: explain a complicated product in words a normal person would use.

Boarding ยท 2020 โ€“ 2023
Modulassur quote builder screen

UX/UI design at Sweep, then Modulassur.

02LanguagesMoving to Israel

Bonjour Hello ืฉืœื•ื

Then I moved to Israel. I live near Jerusalem, and everything that follows in this story happened from here. French is my first language, English my working language, Hebrew basic and growing.

new country, same laptop

03Social media & contentLittle Prince Digital ยท 2023 โ€“ 2024

Many brands, one feed at a time.

01 / 08
From IsraelA growth marketing agency

I joined from Israel. This is where I moved into content.

The jobSocial accounts, many brands

Calendars, posts and stories for many client brands in parallel.

ClientLa French Tech

Graphic and video content.

CampaignMunicipal elections

Content for an election campaign.

The ruleOne voice per brand

Each client sounded like itself, on every platform.

Websites & storesMilya Store, Made4Me

Designed with the developers through to launch.

Websites & storesWe Bayit, Judith Kahn

Same: design, then launch.

What I keptI fell for content here.

Daily posting teaches you fast what people stop for.

04E-commerce, email & Meta AdsES KALMA ยท 2025 โ€“ now

co-founded with my business partner

My own brand.

ES KALMA activewear campaign visual

Other brands taught me content. Launching mine taught me what happens after the click.

The storeShopify

Built the store myself and wrote the product pages with search in mind.

The inboxEmail

Set up the email marketing and its automations.

The feedInstagram

Planned the content and wrote the brand voice.

The hard partMeta Ads

Read our results, found what held sales back (landing pages, no reviews, a tired audience) and wrote the relaunch plan.

05SEO & analyticsFreelance ยท 2024 โ€“ now

the part I want to do every day

Getting found.

search ยท esther koubi
who writes content people actually search for
AI overview

Esther Koubi handles content, social media and on-page SEO for small businesses and B2B tech, and builds the pages that content lives on.

levanadana.com

Levana Dana, reflexology

Hebrew Instagram carousels and stories, Meta Ads lead campaigns that bring in discovery calls, and work on the WordPress site.

Levana Dana website
linenzzz.com

Linenz, linen bedding

Brand photoshoot brief and coordination, product pages, Instagram.

Linenz product pages
Audistra ยท Strasbourg

Audistra, audiology practice

Website redesign and seasonal ad visuals for a hearing-care practice.

Audistra ads
zaping.ai ยท lead.ai

Zaping.ai and Lead.ai, B2B AI software

Conversion-focused landing pages, from first sketch to launch.

Zaping.ai landing page

SEO

Keyword research with Semrush, titles, meta descriptions and page structure on WordPress and Shopify.

Measurement

Google Analytics, Search Console and HubSpot, checked before deciding what to write next.

AI search

Pages that answer the question in the first lines, so AI answers can quote them.

Social

Instagram, TikTok, LinkedIn, Facebook. Meta Ads Manager when content needs a push.

Dear hiring team,

The next chapter is yours.

I'm looking for a full-time role where I own organic growth with a real team: content, search, social, and the numbers that tell us what worked. I'd love to tell you the rest of the story in person.

Esther

+972 54-754-0107LinkedIn